Project overview
The MVPs Pro Rewards dashboard brings Lowe’s Pro loyalty experience into one centralized destination within the mobile app. It gives customers a clear view of their membership status, qualifying spend, and progress toward the next rewards tier, alongside the benefits available to them—including e-gift cards, exclusive offers, free items, and prize opportunities.
The experience is designed to answer three essential questions: Where do I stand? What have I earned? How can I use it? By connecting program progress with actionable rewards, the dashboard makes the value of membership more visible and accessible throughout the shopping experience.
My role as Lead Product Designer
I led the design of the dashboard, translating a multifaceted loyalty program into a cohesive, approachable mobile experience. My focus was on establishing a clear information hierarchy, organizing different reward types, and making the most important information and actions easy to find.
I emphasized membership progress through a prominent spend visualization, grouped available benefits into scannable categories, and surfaced direct actions to claim e-gift cards, access the rewards wallet, and share rewards. Secondary content, including prize opportunities and Pro savings, extends the experience without competing with the core rewards functionality.
The design balances immediate utility with ongoing engagement—helping Pro customers access the value they have already earned while making the next membership milestone clear.
